91 Sporting Company · Sports ecosystem · Bengaluru
The campaign that repositioned a gym.
91 Stories: a 45-day campaign, one real member's story a day, advent-calendar format.
- Creative campaign
- Content creation
- Social management
91 Stories campaign reel
▶540K+
views in 90 days
722
new followers
45
days, one story a day
The challenge
Strong sport recognition, invisible gym vertical. The audience knew 91 for turf, not training.
What we did
91 Stories: one real member's story a day for 45 days. Geetha's swimming journey. The women of 91 Sporting. Story after story, the gym became a place people could see themselves in.
A sharp rise in non-follower reach, and a format the brand still runs today.
Selected pieces
91 Stories · Geetha, Swimming
▶Women of 91 Sporting
▶91 Stories · Member Reel
▶“They have helped us with content creation, our website, and our sports-tech fantasy auction platform. Creative, professional, responsive, and always open to feedback.”
More work
