Mumbai Spartans · Cricket franchise · LLC T20
Zero to 2.2 million.
A brand-new T20 franchise. No page, no following, no content, and one instruction: build it.
- Content strategy
- Matchday coverage
- Photography
- Cinematic video
- Social management
Spartans season reel
▶2.2M
total campaign views
1.7M
views in 30 days
1,171
followers, from zero
1
season
The challenge
A professional T20 franchise with no digital presence, weeks before the season. Fans, sponsors and players would all judge the badge by what they found online, and there was nothing to find.
What we did
A full franchise content system: strategy, matchday shooting, same-day edits, player storytelling. Every match documented, every player given a story worth sharing.
Selected pieces
Suresh Raina · Matchday Edit
▶Five-Split Montage
▶Chipli · Season Montage
▶“We started the season with nothing. No page, no following, no content. By the end of the season, people were recognising the Spartans online before they had ever watched us play. Vortex ran our digital side the way a professional runs their game: prepared, consistent, and always on time.”
More work
